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Ideation - Design of Experiment – Concept Creation - Survey – Product Engineering, Data Analytics – Reporting


xDesign Metrics (XDM) is a Consumer Insights and Data Analytics firm focused on building tools that accelerate the innovation process in full-service marketing strategy, market research, creative services, strategic communications consulting and branding designed by blending the talents of outstanding analytical and quantitative professionals with the very best mathematical modeling techniques to determine the true drivers of interest and persuasion. Our main focus is on user experience, not on technology.

The Company provides to market research professionals, R&D teams and any managers strategic and actionable marketing communication tools for superior product concepts, and optimal product formulations in all industries.
New Product Development
Re-stage Efforts

The founders have 30+ years of combined experience building market research technology platforms and designing experimental research studies for Fortune 500 clients across a broad range of industries (food and beverage, personal care and pharmaceuticals, financial institutions, automotive, media, technology and telecom.


45 Rockefeller Plaza, Ste 2000, New York, NY 10111