Success in business is closely related to one’s ability to measure progress. Measurement provides feedback. Feedback provides the basis for improvement and innovation. And, innovation and improvement fuel competitive success.. With the right approach, people and tools, it is possible to rapidly transition from research to action in weeks, not months or years.
xDesign Metrics (XDM) is a Consumer Insights and Data Analytics firm focused on building tools that accelerate the innovation process in full-service marketing strategy, market research, creative services, strategic communications consulting and branding. XDM combines the talents of outstanding analytical and quantitative professionals with the very best mathematical modeling techniques to determine the true drivers of interest and persuasion. Our main focus is on user experience, not on technology.
The Company provides to market research professionals, R&D teams and project managers strategic and actionable marketing communication tools for superior product concepts, and optimal product formulations in all industries.
New Product Development
The founders have 30+ years of combined experience building market research technology platforms and designing experimental research studies for Fortune 500 clients across a broad range of industries (food and beverage, personal care and pharmaceuticals, financial institutions, automotive, media, technology and telecom).