About XDM

Success in business is closely related to one’s ability to measure progress. Measurement provides feedback. Feedback provides the basis for improvement and innovation. And, innovation and improvement fuel competitive success.. With the right approach, people and tools, it is possible to rapidly transition from research to action in weeks, not months or years.

xDesign Metrics (XDM) is a Consumer Insights and Data Analytics firm focused on building tools that accelerate the innovation process in full-service marketing strategy, market research, creative services, strategic communications consulting and branding. XDM combines the talents of outstanding analytical and quantitative professionals with the very best mathematical modeling techniques to determine the true drivers of interest and persuasion. Our main focus is on user experience, not on technology.

The Company provides to market research professionals, R&D teams and project managers strategic and actionable marketing communication tools for superior product concepts, and optimal product formulations in all industries.
New Product Development
Re-stage Efforts

The founders have 30+ years of combined experience building market research technology platforms and designing experimental research studies for Fortune 500 clients across a broad range of industries (food and beverage, personal care and pharmaceuticals, financial institutions, automotive, media, technology and telecom).

ABOUT xKubuni™ (The Engine): transaction website.

xKubuni™ is a cloud-based experimental design platform created by blending the talents of outstanding analytical and quantitative professionals with the very best mathematical modeling techniques to determine the true drivers of interest and persuasion. The platform is built for professional market researchers and R&D staffs, enabling them to improve everything from business hiring processes to marketing efforts and to control at all phases of the development process (ideation, design, fielding, data collection, and analysis and data table report). Simply put,

xKubuni™ makes it possible to design custom consumer research to offer solutions to businesses with superior product concepts, and optimal product formulations in all industries -- rapidly and cost effectively. xKubuni™ also helps bridge the communication gap that can exist between statisticians and management allowing the client to refine the development and presentation of their existing -- or new and in-development -- products and service offerings. xKubuni™ empowers companies and other users to shift the data paradigm from reactive to proactive.

xKubuni™ is designed to help businesses and organizations identify the most compelling messages that drive consumer interest through regression modeling.

xKubuni™ can be used at different subscription service levels:

A "Do it yourself" cloud based, testing methodology
Additional Data analysis by XDM combined with a cloud-based data collection
Full project management by XDM analytics group

xKubuni™ is much more efficient than traditional market research methods

Test set-up and launch is fast and easy
Real-time interviewing, results change as respondents participate
Data download within 15 minutes of the conclusion of the study
Data can be opened in any office program - R, SPSS, SAS etc…